News Releases

Health Services Advisory Group, the Medicare Quality Improvement Organization (QIO) of Arizona, has unveiled a new corporate logo that reflects the ongoing changes within the company and with Medicare's efforts to improve the quality of health care.

The new brand direction is inspired in part by principles guiding Medicare's 8th Scope of Work, which will help providers across the nation achieve "Transformational Change." The Medicare "Scopes of Work" take the form of contracts with QIOs to guide the improvement of care. The 8th Scope contract is effective from 2005 to 2008.

"This new logo is a key part of the ongoing change experienced at HSAG," said Dr. Herb Rigberg, chief executive officer. "We are working with the Medicare QIO concept of Transformational Change in health care and moving ahead with our own culture change within the organization. We want to keep the roots of our 25 years of experience, but continue to change with the times."

Both HSAG and its sister organization, FMQAI, the Medicare QIO of Florida, he said, are demonstrating a commitment to achieving "Transformational Change" by assessing and changing their cultures. The new brand direction is a symbol of this commitment.

The QIO goal of "Transformational Change" is to help create a health care system that "delivers the right care for every person every time" and where care meets the six aims of the Institute of Medicine as: safe, effective, patient-centered, timely, efficient and equitable.

The "Transformational Change" platform is based on four key strategies to help providers: measure and report performance, adopt and effectively use information technology, redesign care processes, and change organizational culture.

"The new logo incorporates forward motion in the slant of the letters and in the swirls above and below the HSAG name," said Frank Lopez, chief communications officer. "We believe this logo better conveys an image of HSAG as a 21^st century, forward-thinking company."

To learn more about the new HSAG Brand Identity or with general inquiries, contact Frank Lopez, Chief Communications Officer, at 602.665.6144.

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About Health Services Advisory Group (HSAG)
For 25 years HSAG has provided innovative leadership on health care quality improvement projects for federal, state and private sector clients. Founded by a team of medical professionals in 1979, HSAG is one of most experienced quality improvement organizations in the nation. HSAG is recognized as an agent of change in the health care industry because of the company's successful collaboration with providers across the continuum of care.